The Trust Project

The Trust Project

What does a nutrition fact panel have to do with mass media and politics? Think of The Trust Project as just that a panel of information designed to help you navigate the trustworthiness of the news stories you read online. The first to join and make the commitment is "The Washington Post, The Economist, and The Globe and Mail, as well as Facebook, Google, Twitter and Bing, in a commitment to 'provide clarity to the [news organizations] ethics, and other standards, the journalists' backgrounds, and how they do their work" (Owen). 

One of the most important things that The Trust Project hopes to accomplish is shedding light on the journalists that report the news stating that: 
Hopefully, it will pull back the curtain on some of our practices as journalists, which, in fact, a lot of people don't know about. And this lack of transparency is partly what creates a sense of suspicion." (Owen) Could this be a way to lift some of the distrust between the public and the media? I hope so. 

"A team of representatives from dozens of media companies worldwide came up with eight "core indicators" of what should be a part of this panel, here they are: 
— Best Practices: What Are Your Standards? Who funds the news outlet? What is the outlet’s mission? Plus commitments to ethics, diverse voices, accuracy, making corrections and other standards.— Author Expertise: Who Reported This? Details about the journalist who wrote the story, including expertise and other stories they have worked on.— Type of Work: What Is This? Labels to distinguish opinion, analysis and advertiser (or sponsored) content from news reports.— Citations and References: For investigative or in-depth stories, greater access to the sources behind the facts and assertions.— Methods: Also for in-depth stories, information about why reporters chose to pursue astory and how they went about the process.— Locally Sourced? Lets people know when the story has local origin or expertise.— Diverse Voices: A newsroom’s efforts to bring in diverse perspectives.— Actionable Feedback: A newsroom’s efforts to engage the public’s help in setting coverage priorities, contributing to the reporting process, ensuring accuracy and other areas.
This information will be added to web pages that are participating in "waves" and will often be included under the "about" tab or section. It has not been made clear at the date of the article's publication have Facebook, Twitter, Google, and Bing plan to integrate the panel into their platforms, only that they do plan to use it "in various ways" and incorporate it into their algorithms.  

Read the full article here: 

The Trust Project brings news orgs and tech giants together to tag and surface high-quality news

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